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“Be-in-Demand”: Search Engine Optimization (SEO) 101

5 weeks
All levels
63 lessons
5 quizzes
515 students

Search Engine Optimization (SEO) is definitely one of the most in-demand skills of the century.

Why? Businesses would rather have organic traffic rather than pay for it. This is why they invest in SEO specialists to make them more “searchable”, especially on Google and top search index sites.


This course comes in 4 parts which can be completed in 5 weeks.

Week 1: Introduction to Search Engine Optimization 

It takes a lot of effort and research to join the top of the SERPs, and it can be a challenge to stay there. But how do you know if your efforts are working? It is impossible to track the status of rankings when you are targeting dozens, even hundreds of keywords or more. Here’s a quick introduction to on-page SEO, off-page SEO, content marketing, and methods for measuring the success of an SEO initiative. This should prepare you in understanding more of the technical lessons for the next weeks.

Week 2: On-Page SEO Blueprint

Many companies overlook one crucial aspect of search engine optimization, which is on-page search engine optimization. Essentially, that term indicates that your site should tell the search engines what it’s all about. Many companies forget this important part of getting traffic from Google and aren’t even aware that they are doing it at all. Our focus in this lesson is on on-page SEO and a brief overview of a few WordPress plugins that assist in SEO strategy implementation.

Week 3-4: Understanding WordPress & Search Engine Optimization Fundamentals

Nowadays nearly anyone can install WordPress and create a free website in no time. However, it is important to learn the basics and advanced SEO to make your website rank higher on search engines like Google and Bing. Within this course, you’ll gain access to a number of videos that will help you boost your site’s ranking for big traffic. This is a crash course to understand the WordPress dashboard and how to execute your SEO strategy on WordPress

Week 5: Advanced SEO Strategy: Split Testing

There’s no such thing as a guaranteed top spot in the search results for any given keyword, so you should run a mile: they are just blowing smoke. Although there are a lot of advanced SEO techniques out there, we will concentrate on Split Testing. We will reveal here a practical and actionable guide on how to execute this SEO strategy.

Passing Grade: 80%

Maximum Re-Takes: 3

Mode of Instruction: English

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